TheHAIC - Marketing Agency Website Redesign

Challenge

TheHaic Agency, a dynamic creative agency, needed a complete overhaul of its website to better reflect its brand identity and services. The challenges included:

• Outdated and unorganized design that did not effectively showcase their portfolio or services.

• Lack of a cohesive visual identity that aligned with the agency’s values of creativity and innovation.

• The website structure lacked clear information architecture, making it hard for visitors to navigate and understand the services offered.

• The homepage was underperforming with low engagement and no clear call to action for potential clients.

Results

Design System: A comprehensive design system was created, encompassing typography, color schemes, button styles, and layout grids to ensure a consistent and scalable design approach across all pages.

• Visual Identity: Developed a modern and vibrant visual identity that communicated TheHaic’s creative edge. This included a fresh logo, dynamic graphics, and an engaging color palette.

• Information Architecture: The user flow was redesigned with clear, accessible navigation, making it easier for users to explore the portfolio, services, and client testimonials.

• Homepage Overhaul: The homepage was restructured to focus on clear, compelling calls to action, driving users to learn more about TheHaic's offerings.

• Portfolio Showcase: A redesigned portfolio section was introduced, highlighting TheHaic’s best work in an engaging and interactive way to demonstrate their capabilities effectively.